Annotating and Fact-Checking All the Things

Whether it’s a doctor discussion guide or a paid social ad, my hope is that every piece I create helps someone navigate a difficult moment in their life on their way to feeling better.

CAPLYTA® (DTC)

CAPLYTA is a once-daily add-on treatment for major depressive disorder (MDD) and bipolar depression. I joined as lead writer to help launch the brand’s latest indication for MDD.

This has been some of the most fulfilling work of my career. I led a lean team as we helped Johnson & Johnson enter the mental health space, creating a new campaign across TV, social, and radio while maintaining a high standard for the existing bipolar depression portfolio.

Concepts

These ideas are bold enough to ask the questions others won’t, playful enough to explore ideas in unexpected ways to push creative boundaries while staying curious.

PADCEV® (DTC | HCP)

PADCEV is an antibody–drug conjugate that targets Nectin-4, a protein commonly found in cancer cells, and is used to treat advanced bladder cancer.

I joined the team as we launched its first-line indication as a dual therapy with KEYTRUDA. Oncology creative is always challenging, but we worked to tell human stories while navigating complex clinical data.

These patient story banners were viewed over 54,000 times and had an 80% click rate* exceeding KPI’s and expectations.

*Intouch Solutions Post Campaign Insights & Analytics

DESCOVY® (HCP)

DESCOVY is a daily medication for cisgender males who are HIV negative.

This campaign received a full redesign featuring work by legendary artist Keith Haring.

There was real weight in creating materials that honored Haring’s legacy while meeting the usual rigor of MLR review. These Instagram spots helped HCPs identify appropriate patients while celebrating an iconic artist.

Volume up on these for full fun.

ABILIFY MAINTENA (DTC)

ABILIFY MAINTENA® is a once-monthly injection for people with bipolar I or schizophrenia who are already stable on treatment.

I was the day-to-day writer creating patient resources and digital spots. Also, I pitched in when brands needed a hand, helping our Biogen team win a DTC Bronze, and worked on the agency social team to expand the presence of Patients & Purpose.

Above MS (Unbranded DTC)